Homeseekers Real Estate: Case Study
Project Overview
- Client: Home Seekers Real Estate, a real estate brokerage in Abu Dhabi
- Website: homeseekersre.com
- Target Audience: Homebuyers, renters, property investors in Abu Dhabi
Problem / Challenge
- The client needed a professional, modern online presence to compete in a serious real estate market.
- They required a website that could handle property listings effectively (both residential and commercial).
- There was a need to instill trust, because real estate is a high-value, high-stakes business.
- The website had to be responsive (mobile + desktop) to cater to clients browsing on different devices.
- SEO and performance were important to help generate leads and improve online visibility.
Solution / Approach
Planning & Discovery
- Worked closely with Home seekers’ team to understand their business model, key services (sales, leasing, property management).
- Defined user journeys: “looking to buy,” “leasing,” “property management,” etc.
- Developed a sitemap with key sections: About Us, Listings, Services, Contact, Submit Property.
Design
- Clean, professional UI to reflect the high-trust nature of real estate.
- Use of color scheme and typography to align with real estate professionalism.
- Clear calls-to-action: “Submit Property,” “Contact Agent,” etc.
Development
- Built on a CMS (e.g., WordPress) for easy content management (you can adapt this depending on what you actually used).
- Property listing system: pages showing properties, filters for type, location, price, etc.
- Integration of contact forms or inquiry forms for users to reach out to agents.
- Submission form for property owners to list their properties (“Submit Property” feature).
Optimization
- Mobile-first design to ensure great performance on smaller screens.
- SEO best practices: meta tags, structured data (if applied), loading speed optimizations.
- Performance optimization: caching, image optimization, possibly lazy-loading of property images.
Trust & Branding
- About Us page to highlight the experience of their agents and their vision: “trust, quality, fairness.”
- Professional photos or graphics of properties (if used) to showcase their inventory.
Technologies
- CMS: WordPress
- Page Builder / Theme: Elementor or Houzez
- Forms: WPForms / Contact Form 7
- Performance: WP Rocket and others
- SEO: Yoast SEO
- Hosting: Shared / VPS / Managed WordPress Hosting
Key Features / Deliverables
- Responsive design (mobile + desktop)
- Property listing section (residential and commercial)
- Search / filter functionality (by location, property type, price, etc.)
- Property submission form for property owners or agents
- Contact form / “Get in touch” section
- About Us page that builds credibility
- Agent or team profile (if part of the site)
- Subscription / newsletter (if implemented — optional)
- Lead capture via inquiry forms
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